2600 is a cap, not a goal: The best length depends on career stage and profile goal, most people do better with focused space than maxing out. First 300 characters decide everything: LinkedIn previews truncate the About section, so your opening must stand alone and earn the “see more”. Use the right range by stage: … Read more
Core tension: Balance Stability for trust and memory with Fluidity for relevance and discoverability. Update cadence: Default to 6 to 12 month keyword audits, then change only when a real trigger happens, not for tiny tweaks. Mandatory triggers: Update after role change, career pivot, major credential, new service launch, or a 90-day performance drop in … Read more
Core shift: Your LinkedIn profile is an algorithm-driven landing page, not a static digital resume. 3-engine audit: Visuals (Trust), SEO (Visibility), Narrative (Conversion) must work together or the profile will not convert. Visual trust checklist: Fix headshot quality and framing, replace the default banner, and ensure everything reads clean on mobile. SEO checklist: Start with … Read more